Emma Rose is a up and coming teen fashion designer in the big apple. There are little distractions on the road to success. Such as the "Ivana Bees", a typical middle school clique that is taking away her best friend Holly. Also the constant hours that Emma has to work at Laceland, a lace company that her dad owns. Emma constantly thinks about fashion, she even formed a game that she plays on her way to school. The object of the game was to piece different items of clothing to create a runway look, from simply looking at subway riders. All her role models were fashion designers, she practically praised Coco Channel. One interesting part was when a fashion editor named Paige Young comes to Laceland and sees Emma's dress creations. Paige is in love in love with them and insists on buying every single one. Emma and her friend Charlie make up a story that the dresses were made by an Italian designer to hide the fact that Emma made them. This book is perfect for tween/teen girls that love clothes, because the story revolves around fashion and creating new clothes. The genre of this book is realistic fiction.